Concept and design time. The creative process is such a PROCESS. In reading the book of work from the design firm, COMMUNE, I ran across a quote from Charles Eames that really resonated: "Eventually everything connects--people, ideas, objects. . .The quality of the connections is the key to quality per se. I don't believe in this 'gifted few' concept, just in people doing things they are really interested in going. They have a way of getting good at whatever it is."
Here's to doing what we are really interested in and getting real good at it!